Description
STORY
Since our founding in 2018, every decision has been guided by our mission to help bring you an alternative to harmful chemical products of the cosmetics industry.
We think of you as our partner and that is why we bring you nature’s healthiest sources to the comfort of your home.
MISSION
We seek an alternative to harmful chemical products of the cosmetics industry. We believe in natural beauty rituals passed down, in the power of olive oil and in celebrating mother earth and its generosity. We bring you products that are safe, non -toxic, and highly effective. We believe in the power of the Lebanese nature to bring these results.
VISION
Offer the best quality personal care and beauty products accessible to everyone, while supporting and caring for our people and communities.
DELIVERING KINDNESS TO THE COMMUNITY
We believe that opportunities to support and nurture others are all around us. Salma Group donates personal care products and makes financial contributions to organizations that serve our community, creates local job opportunities, and offers employees paid time off to volunteer.
SUSTAINABLE MANUFACTURING
We learned early on that there’s only one way to ensure that every product reflects our values and meets our high standards. That’s why we dream up, research, develop, test, blend, bottle, market, and ship all Products in one place: our family-owned, zero-waste factory.
CONSCIOUS PRODUCTS
At Salma, we rely on our decades of manufacturing plant-based body care products to guide us in choosing safe, natural, organic, and sustainably-farmed ingredients. We’re exacting – and fully transparent – about every ingredient in every bottle.
LETTER FROM THE FOUNDER
Salma Loves Beauty is the legacy of my great grandmother Salma, a pioneer in homemade beauty products back in the 30’s in Lebanon. I honor her vision by continuing to formulate and infuse local botanicals in every product I produce.
The Lebanese nature is my main source of inspiration and I believe in its therapeutic power to bring results you can see and feel. I harvest plants, herbs and flowers that have grown in the wilds of Lebanon for thousands of years. This rich heritage gives me confidence in the efficacy of all of our formulas.
In my early twenties, while working in the Financial Industry in New York, I came across clean beauty and made an instant switch. I believe that good quality personal care and beauty should not belong to the few. I strive to make it accessible to everyone and this is compromise-free.
“From seed to skin” is my ethos and I hope you will enjoy my journey!
Rosemary Romanos
